MANILA, Philippines — Citibank, the most preferred credit card in the Philippines, partners with the country’s largest national flag carrier Cebu Pacific (PSE:CEB), to launch a new co-brand credit card. The new Cebu Pacific Citibank card brings together Citibank’s leading credit card innovations and Cebu Pacific’s value-for-money airline services in one card to give consumers the best of both worlds.
According to Sergio Zanatti, Citibank Philippines’ Consumer Markets Head, this latest plastic card was designed to be extremely attractive to Cebu Pacific travellers. “We’ve had a lot of success in addressing the unique needs of travellers, and we are confident that with this latest product, we will cement our leadership position as the one credit card you need to take you places. We start by rewarding you with a one-way ticket to international or domestic destinations – our welcome gift presented with your new Cebu Pacific Citibank card.”
“We encourage every Juan to apply for the Cebu Pacific Citibank card before October 15, 2011 to receive a free trip. New cardholders can use the free ticket to fly off to Bangkok, Beijing, Brunei, Guangzhou, Jakarta, Kota Kinabalu, Kuala Lumpur, Macau, Shanghai, Singapore and Taipei, or closer to home, visit Bohol, Cebu, Cagayan, Davao among others,” said Lance Gokongwei, President and Chief Executive Officer for Cebu Pacific.
The Cebu Pacific Citibank card promises unique value propositions that will prove to be a draw even to consumers that have yet to travel via Cebu Pacific. “Travelling is an aspiration nearly everyone shares. We are confident our new plastic will catch the interest not only of loyal Cebu Pacific fliers, but also individuals and families that would like to see more of the Philippines and the Asian region,” said Zanatti.
For one, cardholders will be notified of seat sales at least two hours before it goes public so they get a first crack at each offer. As these sales promotions offer limited seats and are very popular with the public, the exclusive pass makes Citibank and Cebu Pacific confident of signing up new cardholders.
Every peso spent on the card is equivalent to 1 CEB point that never expires, which cardholders can use anytime to exchange for a Cebu Pacific e-voucher. E-vouchers can be redeemed through an online facility exclusive to Cebu Pacific Citibank cardholders for any fare regardless of travel date or destination.
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