Source: www.ftnnews.com
Published by Ozgur Tore
The Philippines’ largest national flag carrier, Cebu Pacific, attracted an overwhelming 800 entries for the “Where in the World is CEB” consumer promotion held in Singapore from 6-19 February.
The social-media led campaign gave away a total of 32 flight tickets to exciting destinations in the Philippines, namely Cebu, Manila and Clark, to 15 lucky winners. All participants had to do was to take photos with CEB, Cebu Pacific’s popular plane mascot, and state the reason they wanted to visit Cebu, Manila or Clark, where Cebu Pacific flies to directly from Singapore.
Based on entries posted on the campaign’s Facebook page www.facebook.com/cebupacificairSG, it was clear that Singaporeans are a sun-seeking, beach-loving bunch. Cebu emerged the most popular destination with over 45% of the entries listing the resort island as their destination of choice, followed by Manila, the shopping capital of the Philippines and Clark, a golf haven.
“This is the first consumer campaign that we’ve launched in Singapore and it was exciting to receive such fantastic support from the public. We are thrilled to see that the campaign has generated considerable buzz online through the Cebu Pacific Air Singapore Facebook page, not only about the great low-fares and destinations that we fly to, but also a heightened curiosity about visiting the Philippines. We can’t wait to welcome the winners, their families and friends onboard Cebu Pacific and begin their journeys in exploring the adventures the Philippines has to offer,” said Candice lyog, Cebu Pacific Air VP for marketing and distribution.
During the two-week campaign, there was a daily winner who walked away with two tickets to his or her preferred destination. At the end of the campaign on 20 February, the grand prize winner, MD Saffie B. Jafa, won a total of four tickets to Cebu, fulfilling his wish to have a ‘chilled’ holiday.
“This promotion shows that there is great interest in the Philippines and all that it has to offer. We are glad that companies like Cebu Pacific are taking the initiative to raise awareness of the destination, and positioning the Philippines as a destination of choice for travellers in Singapore,” said Charles Leong, Marketing representative – Singapore, Philippine Department of Tourism.
CEB, Cebu Pacific’s plane mascot, accompanied by the three city mascots dressed up to represent Cebu, Manila and Clark, made appearances at eight locations islandwide, including Raffles Place Park, School of Management University, Toa Payoh HBD Hub, Changi Airport Terminal 3, nex shopping mall, Orchard Road, Tampines Central and Vivo City.
All winners were posted at the Cebu Pacific Air Singapore Facebook page (www.facebook.com/cebupacificairSG ). For more information about the promotion, visit the Cebu Pacific Air Facebook page at http://www.facebook.com/cebupacificair. Terms and conditions apply.
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